Oct 23, 2026  
2026-2027 Academic Catalog 
  
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2026-2027 Academic Catalog
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MKT 225 - Marketing Research

Lecture: 3
Credits: 3

State Prerequisites: Take MKT 120 
This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results.

State Course Code S24162


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